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The world is noisy.
The antidote is clarity.

We build lean, disciplined, data-driven companies that outperform their categories.

Truth over optics.

Our focus is pragmatism. We don’t chase narratives or performative trends. Impact is measured through profit, usefulness, and overcoming real-world challenges.

Engineered performance.

We build systems that make winning inevitable. Every company is an operational platform that’s designed, built, and optimized to deliver replicable outcomes that scale.

High impact businesses.

We build category-leading businesses through clarity, control, and relentless forward motion; reshaping how modern business is done.

What We Do
We build systems that make winning inevitable.

We build infrastructure for performance. Not just companies, but operational platforms. Every project is treated as a mission: scoped, measured, executed with military-grade precision.

Our work spans four core functions.

Identify Market Needs

We don’t chase trends or build on speculation. Instead, we identify real gaps, validate demand, and design solutions with precision. Every venture is structured around delivering clear value to customers, ensuring commercial traction from day one.

$2BN
VALUE CREATED
IN LAST 10 YEARS

Engineer Ventures

Levels designs every layer of the business for traction and scale. We build revenue models that align with demand, staffing structures that drive performance, products designed for utility and adoption, and pricing models that capture value without friction. Every component is engineered to work together as a coherent system.

165+
EMPLOYEES
& STAFF

Optimize Performance

We treat operational execution as a core capability, not a handoff. We build internal systems for finance, logistics, hiring, compliance, supply chain, and customer delivery. We don’t chase scale through bloated teams or hype. We run lean, and we run hard.

$230M
ANNUAL
REVENUE

Performance Optimization

Every venture is designed as a high-performance engine. We embed measurement, discipline, and continuous improvement into each level. We’re relentless about what works—and we cut what doesn’t. Execution isn’t a phase. It’s the culture.

15%
CAGR OVER
LAST & YEARS

FROM IMPOSSIBLE

TO INEVITABLE

Our Approach
innovation is A fundamental TENeT.

Our focus is pragmatism, not optics. That means we don't chase narrative-driven goals or virtue signalling. Instead, we measure impact through profit, usefulness, and alignment with real-world challenges.

Contact Us    
Start with what's real.

No inflated promises. No fantasy forecasting. We look at what’s true and build from there.

Cut what doesn’t matter.

If it doesn’t move us forward, it doesn’t survive. We eliminate complexity before it compounds.

Execution is the edge.

Ideas are cheap. It’s how well and how fast you can move that counts.

Keep it simple.

No jargon. No bloated processes. Clear priorities, smart tools, and speed.

Hire competent people.

We don’t manage emotions. We hire those who can manage results.

Train like it matters.

Like elite athletes, our staff study, drill, refine, and repeat—building knowledge and skill through structure, high standards, and real pressure

Learn by doing.

Customers don’t care what’s on the whiteboard. We test in the real world and improve fast.

OUTPERFORM
THE NORM

  LEVELS COMPANIES

Our Team

Corrie George

President & Founder

Corrie drives the company’s competitive edge, culture, and expansion across North America. He leads with velocity—and expects the same from every team under the Levels banner. With over 17 years in direct sales and 7,500+ salespeople trained, Corrie built the #1 telecom field sales force in Canada, leading a 250-person team that drove $100M in contract value in under five years.

Known for his “coach-on-the-field” leadership style, he’s turned around underperforming teams, built national campaigns from scratch, and was the youngest executive ever appointed at Ledcor, a $4B organization. His philosophy? You don’t wait for momentum. You create it. Daily.

Kyle Zelazny

COO & CFO

Kyle leads the systems, logistics, and backend engine that powers YESA’s national scale. He’s the strategist behind thescenes—turning complexity into momentum. With over a decade in telecom and direct sales operations, Kyle has coordinated performance across 250+ reps and five sales channels for TELUS, including door-to-door, B2B, call centre, MDU, and events. He’s been trusted by senior executives at TELUS and Ledcor to find efficiencies across the full stack—from network builds to customer installs.

Known for his relentless attention to detail andobsession with process, Kyle started knocking ondoors at age 9, launched and exited his first companyat 19, and has been optimizing growth ever since.His philosophy? If it doesn’t scale clean—it doesn’t.

Rafferty Pendry

Chief Strategist

Rafferty leads scalable operations, enterprise focus,and high-growth decision-making. He transforms vision into execution across markets and platforms. Bootstrapping his first tech company at 18, he’s since built and exited multiple 8-figure SaaS ventures.

Renowned for systems thinking and strategic leverage, he has trained over 100,000 executives and founders in growth strategy, ERP, and team design. His impact spans industries, from Fortune 500 companies to NASA.

Christa Littlechild

Chief of Staff

Christa leads culture, onboarding, and development to keep the team aligned, accountable, and growth-ready. She’s the architect of how people show up—and level up.

With a counselling background and 1,000+ coaching hours, Christa brings emotional intelligence and clarity to team performance.She previously managed 100+ clients at Grant Cardone University, generating hundreds of thousands in contract value through performance-based re-signs and upsells.

Matt Elieff

CMO

As CMO and partner at YESA, Matt brings the brand to life across digital campaigns and frontline messaging. He merges hands-on sales expertise with data-driven strategy to build scalable systems and high-converting stories.

With over a decade in retail, B2B, and door-to-door sales, he’sled multi-million dollar accounts and international teams. Matt previously managed a $15M portfolio in sports nutrition and has built brands delivering 137% ROI and 4.7x ROAS over two years.

Get in Touch

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