Canada First’s vision is to ensure that every Canadian enjoys the peace of mind that comes from living in a fortified home, with the goal of making Canada the safest country in the world. Its mission is to be the nation’s leading guardian of home safety by empowering homeowners with the knowledge, tools, and systems they need to protect what matters most.
Canada First is wholly owned and has been developed internally using the Levels approach. The business is in the optimisation phase and is trending towards being a $15m company by the end of 2026. In the first quarter, the sales team generated $2.4 million in revenue across 821 orders. The average order value has surpassed $3,000, and is rising. The business scaled from zero to 14 instal teams and continues to double every 6 months.
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Canada First was conceived and launched within 3 months, utilising the Levels methodology and ecosystem. The brand is regularly featured on influencer platforms and has developed a strong market position.
ELITE TRAINING Our training was engineered with precision—6.5 weeks of rigorous instruction tested and refined in the field. Every technique, from installation to customer interaction, was measured against outcomes and optimized in real time.
PRODUCT DESIGN: Each product was selected and configured only after extensive testing for strength, reliability, and performance under stress. Materials, adhesives, and locks were refined through controlled trials and continuous data feedback.
FINANCIAL MODELLING: We built the business on disciplined financial modelling, stress-testing assumptions, pricing structures, and scalability. Every model was validated against live performance, ensuring sustainable growth without compromising quality or service.
OPERATION DESIGN: Operations were structured with surgical clarity. Routing, scheduling, and installation processes were mapped, tested, and optimized through live data. Efficiency and consistency weren’t left to chance—they were engineered into the system.
RECRUITMENT: Recruitment followed a deliberate formula: identify traits that predict success, test rigorously, and refine criteria through measured results. Only those proven to embody discipline, integrity, and resilience advanced into the field.
MARKETING: Our marketing was built on insight, not assumption. Every message was tested, tracked, and iterated in real time—aligning with data from customer behaviour, neighborhood trends, and conversion analysis to maximize impact.